The l'oreal brow artist plumper, retails for around £6. The first thing I noticed was that the tube is a lot bigger than most other brow gels (which is a plus for me). It is a tinted brow gel and the one that I have is in brown/black, so it gives the brows a bit of colour. The hold of this brow gel is perfect, it lasts me all day without any problems. I also love the brush, its small so its easy to control and navigate. However, some have said that it leaves shimmer on your brows from the fibres. I haven't experience that, it could have been from over application? In my opinion its definitely worth it, I use it on a daily basis. Its comparable to benefits 'gimme brow', but it has more product and is a lot cheaper. To me its a win, win.
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